Representations of nonhuman animals: An eco-translation investigation of English-Indonesian ecotourism articles
Aditya A. Soeta Bangsa, Wening Sahayu & Ingrid A. Gavilan Tatin
-
HTML version of the abstract and keywords [English]:
Title
Representations of nonhuman animals: An eco-translation investigation of English-Indonesian ecotourism articles
Abstract
This paper investigates the representation of nonhuman animals in ecotourism articles featured in the Colours magazine, published by Garuda Indonesia Airline. Utilizing a combination of corpus-assisted analysis and ecolinguistic analysis using the nine forms of stories (Stibbe, 2021) and cultural filters (deletion, distortion, and generalization) in translation (Katan, 2016), this study analyzes a parallel corpus of English-language source texts and Indonesian-language target texts from seven selected ecotourism articles. The findings reveal that the deletions, distortions, and generalizations observed in the Indonesian target texts significantly transform how nonhuman animals are represented in the ecotourism articles, resulting in a reduced ecological significance and potentially misleading portrayal compared to the English source texts. The importance of considering an ecocentric approach in translation practices is highlighted, particularly in the context of ecotourism, where accurate and respectful representation of the natural world is crucial for promoting conservation and environmental awareness..
Keywords
Tourism translation, nonhuman animals, ecotourism, ecolinguistics, in-flight magazine